Making an Arabic In-N-Out logo

I first heard about In-N-Out in Dubai, it was a pop-up store that opened weirdly for 4 hours during a weekday in a far away mall, apparently just to keep its trademark. Ever since I kept hearing about the hype of In-N-Out.

Several years later, I found myself on a beautiful memorable family trip from SF to LA via Route 1, passing by an In-N-Out near a small city under the summer fog of the West coast.

The store I tried In-N-Out the first time, July 2022.

Inside the store in did feel like a typical retro American diner, which was nice for tourists like us.

I grabbed the Classic burger with fries —while I know the milkshake is also famous, I still can’t fathom a normal human eating all of the burger and fries PLUS a milkshake. Regardless, the burger was fine, the fries were bland. I sincerely believe that its own reputation killed its experience; it was good but too overhyped.

Anyways, I’m not a food reviewer. I’m here for the typography — I was allured with the logo’s simple typography and colours. And seeing how closely resembles my favourite Arabic font, Kufi, I thought it was a nice little challenge to try and Arabise it.

I started with the original English logo

I mirrored the text first along with the arrow, as Arabic is read right-to-left. And played around with the spacing and marks.

Worked on different versions of the didactic/accent marks, plus cleaned the Waw (و) letter until I got the final result.

Final Arabic In-N-Out logo compared to English

Arabic In-N-Out Logo

Overall, I was satisfied with the outcome in converting not only the logo but the (Kufi) type. Decided to print a few stickers as souvenirs.

In-N-Out Arabic logo stickers